01 — Starting point
Five years of fast decisions had left three logotypes, four typefaces and a store nobody wanted to link to.
Brand / E-commerce03 / 04
Aurora had a good product and a brand that borrowed its expression from the category. The job was to build something of its own — and then sell on it.
- Year
- 2024
- Role
- Brand / E-commerce
- Services
- Brand identity, E-commerce, Art direction, Development
02 — Direction
A tight identity built around a single grotesque and a material palette taken from the packaging. Everything else was cut.
03 — Execution
A headless store where the product page does all the work: one image, one argument, one decision. Checkout was cut to two steps.
Results
+52%
Conversion rate
-2 steps
Shorter checkout
1.1s
Largest contentful paint