01 — Starting point
The pieces were sold almost entirely through direct messages. There was no place that carried the brand — only images without context and an order flow that lived in an inbox.
Website / Digital Experience01 / 04
MF Grillz makes jewellery where every surface is inspected up close. The site inherited the same brief: material, light and craft had to be legible on screen before anyone touches the product.
- Year
- 2025
- Role
- Website / Digital Experience
- Services
- Art direction, Web design, Development, Motion
02 — Direction
We built the experience around a single idea: proximity. Large, calm imagery, generous dark surface, and typography that holds back so the metal takes all the attention.
03 — Execution
Product pages were built as a sequence rather than a gallery, with motion guiding the eye between details. The order flow moved onto the site and cut the lead time from interest to booked fitting.
Results
2.4×
More fittings booked
-41%
Faster response time
98
Lighthouse performance